EUD

EUD

Visibility and Communication of the European Union Development Cooperation in Bangladesh

The purpose of this project is to ensure that information and communication measures are designed to inform specific and general target audiences of the EU’s development cooperation in Bangladesh and, allow the EU to highlight that these development corporations are consistent with the Union’s values, and political priorities.

General objective: The overall objective of the project is to enhance the visibility of EU development cooperation in Bangladesh.

Timeline of the project: Two years (January 2020 to January 2022).

Target group: This project comes with a 360-degree communication plan that ensures visibility of the EU increased in all levels of people in Bangladesh i.e students, government officials, leaders, influencers, journalists, CSOs, NGOs, development partners, direct beneficiaries.

Partners: The managing partner of the project is Particip GmbH, based in Germany. RedOrange Media and Communications, being the communication partner of this project, supports this project with communication expertise and local level monitoring of the activities done by external parties. As a one-stop solution house, RedOrange provides innovative marketing, media, communications and ICT support geared towards public, private and social sector development, including specialist assistance in behaviour change communications, awareness-raising, advocacy, visibility and branding.

Service areas: For increasing the visibility of the EU in Bangladesh, the project is divided in 4 service areas- i) production of all visibility materials and utilised for the promotion of the EU during various events and activities; ii) Bangladesh-wide field trip of media professionals to visit implementation areas and produce visual and text-based stories to promote the EU; iii) events and activities like film festivals, cross-cutting events, TV talk shows, press conferences, one-day awareness events, thematic workshops etc. and iv) monitoring and evaluation of the activities of other service areas.

RedOrange In EUD

• Communication expertise
• Local level monitoring of activities
• Providing innovative marketing, media, communications and support geared towards public, private and social sector development
• Specialist assistance in communications, awareness-raising, advocacy, visibility and branding

Check out the Film festival website to watch the films, film adda and so on : https://beuff.org/

Watch the recorded TV talk show: https://www.facebook.com/EUinBangladesh/videos/1449802878548129/